Privacy

Short version: DataLayer Spec runs entirely in your browser. The spec you build is stored on your own device and never uploaded to us. We use cookieless analytics that collect no personal data.

Who we are

DataLayer Spec is a free tool provided by New North Digital (“NND”, “we”), an analytics consultancy based in the Netherlands. For any privacy question, email hello@newnorth.nl.

What the tool stores, and where

Everything you do in the tool happens client-side. The event spec you build is saved in your browser’s localStorage and encoded into the page URL so you can bookmark or share it. This data stays on your device (and in any link you choose to share). It is not transmitted to, or stored on, NND servers. There is no account and no login.

To clear it, use your browser’s “clear site data” for this site, or the “Clear all” action in the tool.

Analytics

We use Umami, a privacy-focused, cookieless web-analytics tool. It records aggregate, anonymised usage (such as page views, the referring site, approximate country, and browser/device type) without cookies and without building a profile of you or tracking you across other websites. It does not collect personal data. Because it sets no cookies and processes no personal data, no consent banner is required under the GDPR/ePrivacy rules.

Hosting

The site is hosted on Vercel. As our hosting provider, Vercel processes standard technical request data (such as IP address and request metadata) in server logs to deliver and secure the site. See Vercel’s own privacy notice for details.

Feedback emails

The “Send feedback” button opens your own email client with a draft addressed to hello@newnorth.nl. If you send it, we receive whatever you choose to include (which may contain your spec URL and browser details) and use it only to respond and improve the tool.

Your rights

Under the GDPR you have rights of access, rectification, erasure, restriction, and objection regarding any personal data we hold. Since the tool itself collects none, this is mainly relevant to feedback you email us. To exercise a right, contact hello@newnorth.nl. You may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Changes

We may update this notice as the tool evolves. The “last updated” date above reflects the current version.